The sun is shining, the days are long, and the beach, lake, and mountains beckon. The excitement of warm weather and promise of vacation coupled with the seemingly ideal summer driving conditions can lull drivers into a false sense of security. In fact, a Michelin study on driver safety found that 74% of drivers believe that less accidents happen during the summer. However, summer roads are not quite as safe as they seem.
The summer months are actually among the most dangerous on the roads and precisely because of that sense of security that warm weather and clear roads bring. As drivers lower their guard, they tend to relax their driving standards, becoming less vigilant than they might be in the snow or rain. The results can be deadly. Car crashes are often at their highest during the summer months while recent data showed August as second to highest for fatal crashes while July and August were among the highest of the year for crash injuries.
Nature's Traffic Calming
Making sure that cars are traveling at safe speeds and that drivers stay alert is important all year long. But for much of the year, nature does her part to keep drivers on their toes. While the perils of distracted driving beckon drivers all year long, conditions like snowy roads, pouring rain, or slippery leaves can be enough to urge drivers to focus on the road ahead. In the summertime, when roads are clear and the sun is often shining bright, it becomes the job of cities, more than ever, to find ways to keep drivers alert and calm traffic.
Nature has the right idea by creating changing road conditions to keep drivers focused. In fact, the earliest traffic calming configurations were made precisely to make driving more challenging in order to stop speeding. Physical devices such as speed humps or cushions compel drivers to focus on navigating their cars carefully. Brightly lit speed signs are another powerful way to grab drivers attention and return their focus to their driving. Summer roads don’t have to be dangerous. Traffic calming can make the difference
With 7,000 police professionals headed for Atlantic City next week, you don’t want to miss this!
Next Tuesday and Wednesday, June 27 & 28, the 31st Annual Police Security Expo will showcase the best in products and solutions for the law enforcement industry. We’re excited to be exhibiting our full line of ITS and traffic calming solutions at the Expo.
Boasting 750 company exhibits, product demonstrations, and news updates, the Police Security Expo is the place police professionals go to learn about new trends and life-saving solutions.
Stop by Traffic Logix booth 2012 and learn how SafePace driver feedback signs can help you better protect your streets, discourage speeding and dangerous driving, and prevent crashes before they happen.
With an extensive array of models and accessories, the Traffic Logix line of SafePace safety solutions has what you need for safer roads.
The South Carolina Port Authority is one of the fastest growing major ports in the US with over $150 million of cargo passing through daily. To improve accountability for trucks traveling in and out of the port, a gate entry system takes a photo of each truck’s equipment. The challenge is that photos can only be captured at 8- 12 mph. When trucks don’t reach the target speed, they slow the cargo delivery process and create needless traffic by circling back for a second try.
In Search of the Perfect Solution
For a solution to work to address the truck speed issue, several features were imperative. The Ports Authority needed to be able to regulate truck speed, notify incoming trucks of speeds, message drivers to slow down or speed up, inform drivers when they should maintain their speeds, and be completely programmable from office in Charleston, SC to any port in the state.
Innovative Speed Sign
The innovative SafePace 700 sign offered a unique array of options that was a perfect fit for the South Carolina Ports. The full matrix of LEDs allows for display of driver speed, text messages, or a combination of both. The SafePace Cloud allows for remote access of the signs from anywhere with internet. With the pilot program in Greer, SC, over 200 miles away from Port offices, this offered the flexibility to regulate truck speeds at the port.
Is Education Enough?
The SafePace 700 signs have been installed at ports in Greer, SC with plans to install more in Charleston and at other state ports. With extra large 18” digits for improved visibility and flashing strobes, drivers can clearly see their speeds and be warned when exceeding thresholds. Driver responsive messaging can be programmed to alert drivers to slow down, speed up, or maintain speed. All programming and data downloads can be done seamlessly from anywhere with internet via SafePace Cloud.
There’s a common misconception that speed laws and police officers are out to get drivers, conspiring to slap them with tickets they don’t deserve. In fact, speed laws are enacted to keep people safe and are carefully calculated taking each street’s environment in mind. Police officers far prefer that drivers obey laws and drive safely than ticket them for speeding. For that reason, speed trailers and display signs are rapidly growing as a tool for police departments to educate drivers and remind them to slow down.
Why Bother Educating?
Effective traffic calming, that is slowing of vehicles to safe speeds, almost always involves the three Es- Education, Engineering, and Enforcing. Simply ticketing drivers may be revenue-producing but that’s not the end goal of police departments. Educating drivers is the first, and most important, step to safer roads. Billboards and educational campaigns are effective ways to educate while speed trailers have the advantage of catching drivers in the moment as well as the ability to personalize messages to each driver.
How Speed Trailers Educate
Speed display signs provide a multi-pronged approach to driver education. They are mounted along with speed limit signs so that drivers see a comparison of the posted speed limit and their own speeds. Speeds are displayed highly visible LED digits so that drivers are aware of what their speeds are. Both the digits and the sign strobes can flash at drivers who exceed set speeds to alert them that they are speeding. Many signs also offer the option to display driver responsive messaging such as “Slow Down” or “Too Fast”.
Is Education Enough?
For most drivers, the reminder that they need to slow down is sufficient to change behaviors and encourage safer speeds. In fact, studies have shown that most drivers, as many as 70%, do slow down at radar signs. However, a well-rounded, effective traffic calming program should also take Engineering and Enforcement into account. Engineering can be done with street narrowing or physical devices such as speed humps or lane separators while enforcement is something every city has its own approach to.
Cars collide every day. Vehicles are damaged,
sometimes people are hurt, and tragically, lives are lost. But are they
crashes or accidents? A growing movement seeks to reframe car accidents as crashes, and
with good reason. According to the NHTSA, 94% of car crashes are caused by driver error. Those
aren’t accidents. Calling them accidents takes the blame away from drivers, instead
of encouraging them to take responsibility and change the way they drive.
around the world are seeking to change the mentality that crashes just
happen. Drivers need to learn that they are at fault, that safe roads start with them. In some places, it’s becoming the law
to call crashes what they are. In Nevada, the word accident was changed to crash in dozens of state laws, while NYC policies state that we must “no longer regard
traffic crashes as mere accidents.” More than 28 state DOTs have followed
What about just creating safer roads? Install some speed humps, put speed display signs in, won’t that stop crashes from
happening? The truth is that cities do have to do their part to create safer streets.
Engineering roads that are safer for all users is an important aspect of
keeping drivers, cyclists, and pedestrians safe. But ultimately, the key
component of safer streets is the
driver behind the wheel. Even a slight distraction away
from the road puts everyone in danger.
an endless array of apps, music streaming, and messages beckoning today’s
drivers, it should be no surprise that fatality rates are on the rise. Every distraction, digital or
otherwise, affects driver’s perception response time (PRT). Anytime a driver encounters
something unexpected, she must detect the object, decide whether it’s a
hazard, choose how
to respond, and then act. Driving is a complex activity
that requires complete attention. Almost all crashes can be avoided. But
drivers need to try.
The expo that traffic safety professionals from around the
world await all year is finally here. This year’s annual ATSSA Traffic Expo is taking place from
February 10-14 at the Phoenix Convention Center in sunny Phoenix, AZ.
With thousands of
roadway safety professionals to network with, hundreds of companies
exhibiting innovative solutions and services, and cutting edge education sessions,
this is the premier event for traffic safety.
Traffic Logix will
be exhibiting in booth 1142 and will be showcasing our innovative ITS solutions used
around the world to improve safety and prevent
accidents on neighborhood roads.
Check out our complete line-up of radar speed signs,
find out about the Logix Cloud
that lets you program signs and download data wherever you are, and check out
our recycled rubber
speed humps and cushions.Whatever you need to create safer roads, we’re here to help
Want to find out more about why thousands
of cities choose Traffic Logix ITS solutions?