Case Study: Leading Car Manufacturing Plant

Case Study: Leading Car Manufacturing Plant  Producing Cars, Promoting Excellence In the leading Japanese car manufacturing plants in Canada, a new car is driven off the lot every minute. Each car is meticulously crafted and fastidiously tested to ensure that it meets the company’s superior standard for car production. However, there was no system in place to ensure that the cars were treated with the same level of car once they were driven out of the plant to the holding area. The company needed a system that could monitor vehicle speeds so that the cars got the same level of care once they left the facility’s doors. Extending Excellence Beyond the Plant The SafePace 100 compact speed display sign offered the leading car manufacturer a unique solution to their needs. By using the signs at their Canadian plants, the company is able to monitor vehicle speeds, confirm whether posted speed limits are being adhered to, access real time data on driving behaviors and patterns, and alert team members as soon as an issue is detected. The SafePace Cloud lets the company access the robust software interface from any device at any time to monitor, review, and report possible lapses in vehicle handling. Safer Vehicle Operation The full-featured SafePace 100 signs  offer the company just what it needs for safer vehicle operation at their manufacturing plants.  Some of the sign highlights include the light enhancing, anti glare LEDs that show team members their speeds in bright, highly visible digits; the ability to program the speeds at which the digits and/or built-in strobe flash to warn drivers; up to the minute statistics on driver behavior; stealth mode to collect driver data while it appears to be off; and the portable, lightweight design that allows the signs to be used at different locations throughout the plant. Immediate Intervention  The new program extends the high standards of the car manufacturing plant beyond the production process. The signs reinforced what the company already knew- that most employees were handling the brand new vehicles with the meticulous care they expected. However, in instances where drivers were exceeding threshold speeds as they transport the vehicles, the management can now conduct intervention immediately to curtail the behavior and compel improvement. The Traffic Logix speed display signs have been met with enthusiasm at the plant as they continue to build on the company’s protocol of excellence.

Go Ahead, Text And Drive

The business savvy know that no matter the catastrophe, there's always a way to make money. When a Toronto billboard for Wathan Funeral Home seemed to be encouraging people to text and drive to help drum up business for the funeral home, drivers were understandably enraged. 

Angry motorists who saw the billboard and googled the funeral home to protest the horrifying message found a company web page with this message:

If you're here, you've probably seen our "Text and Drive" billboard. And if you have, you probably came to this website to tell us what horrible people we are for running an ad like that. And you'd be right.

It is a horrible thing for a funeral home to do. But we're not a funeral home.

We're just trying to get Canadians to stop texting and driving, which is projected to kill more people in Ontario this year than drinking and driving. That's right. More. And while most people wouldn't even think about drinking and driving, over half of Ontario drivers admit to reading texts while behind the wheel. That's more than half of the drivers on the road today risking their lives, their passengers' lives and the lives of their fellow motorists and pedestrians.

Which should make you even madder than our billboard did.

The billboard was in fact a brilliant, albeit dark, marketing campaign to remind Toronto drivers what's at stake when they choose to text and drive.

Shock value marketing is nothing new but this campaign managed to do it without the blood and horror often used with a simple reverse psychology message.

What a powerful reminder to stay safe behind the wheel.