Paying the Price

The Cost of Crashes Traffic calming isn’t cheap. Even when choosing competitively priced solutions, slowing cars down can still get expensive. Is it really worth the price? While the cost of life is immeasurable, the economic cost is exorbitant. A study conducted by the NHTSA estimated the annual cost of car crashes at $242 billion. When quality of life was added in, the societal cost in one year rose to a whopping $836 billion. Speed Kills The American Journal of Public Health stated it simply: managing speed is simply the best prevention against accidents and the injuries and fatalities they cause. The NHTSA found that speeding contributes to a third of all fatal crashes. Barring constant round-the-clock police patrol, traffic calming is the only way to ensure that speeds are reduced and lives are saved. Does Traffic Calming Really Help? Children who live in neighborhoods with speed humpshave a 53-60% less chance of being injured or killed in a car accident. A case study on radar signs found that up to 70% of drivers slowed down when their speeds were displayed. Slower cars mean saved lives- studiesshow that a vehicle hitting a pedestrian at 40 mph is 80% likely to cause death while one travelling at 20mph is only 5% likely to. Return on Investment It can be hard to think of something as an investment when there are no dividends visible on a monthly statement. But traffic calming saves lives every day. One pilot program using Traffic Logix SafePace signsin Ecaudor found that 200 lives were saved in a one-year period after solutions were installed. The economic and societal cost of crashes is one that every town, city, and state contends with. Saving those lives is a sound investment.