Nature and Traffic Calming

New Season, New Roads Every season has its own energy and each brings its own beauty to the landscape around us. In turn, each presents unique challenges  for safe driving, riding, and walking on local streets. From summer beach-traffic clogged roadways to autumn leaf covered lanes, and from snowy winter streets to wet spring pavement, every season’s roads are unique. The FHWA reports over 1 million crashes caused each year by weather related road conditions. Being aware of what to be careful for and what nature, and other drivers, have in store, can help you protect your roads, no matter the season. Seasonal Challenges Everyone knows winter driving  can be tough. Snow, ice, and slushy pavement cause 44% of weather-related crashes. Even savvy winter drivers with well equipped cars have to share the roads with many others who aren’t. Autumn brings changing weather, wet road surfaces, heavy winds, shorter daylight hours, and more student pedestrians and cyclists headed to and from school while spring often means wet or even slushy pavement. Rain causes 46% of weather related crashes while wet pavement causes a whopping 73% of such accidents. No season offers foolproof driving. Mother Nature Just when Mother Nature’s surprises seem to have subsided and beautiful sunny summer days lie ahead, new challenges are in store for drivers. More drivers are on the roads during the summer than any other months, increasing the probability of any one person being involved in an accident. In fact, July and August are among the highest of the year for fatal crashes. Perhaps part of the cause of this is that nature offers little traffic calming in the summer. In the fall, spring, and winter, the rain, slippery roads, and snow remind drivers of their limitations. In summer, when anything seems possible, caution can fall to the wayside. Keeping People Safe and Aware No matter the weather conditions and the traffic calming that nature has in mind, it’s the responsibility of cities to engineer roads that encourage safe driving. Whether that involves narrower roads, bicycle lanes, speed humps, or traffic circles, roads that are designed for slow driving are more likely to be safe for all those who use them. Solutions such as speed display signs can be powerful tools to remind drivers to slow down and be alert to weather issues, or other temporary concerns, that may affect the safety of their drive. Mother nature can be fickle. Road safety shouldn’t be.

Hypnotized Behind The Wheel

Every day, thousands of drivers drive hypnotized. No, it's not a new craze- it's a real phenomenon, and it's probably happened to you. Do you ever mistakenly drive in the wrong direction because that's how you usually go? Have you ever pulled into your driveway and wondered how you got there? That's because you experienced highway hypnosis.

Strange as it seems, highway hypnosis is more common than it seems- and can lead to dangerous results. Check out our November Traffic Calmer and read about what highway hypnosis is, what to do about it, and some key strategies for prevention. Learn how blinking leds on driver feedback signs can help return drivers to the present with a bright visual alert.