Case Study: Leading Car Manufacturing Plant

Case Study: Leading Car Manufacturing Plant  Producing Cars, Promoting Excellence In the leading Japanese car manufacturing plants in Canada, a new car is driven off the lot every minute. Each car is meticulously crafted and fastidiously tested to ensure that it meets the company’s superior standard for car production. However, there was no system in place to ensure that the cars were treated with the same level of car once they were driven out of the plant to the holding area. The company needed a system that could monitor vehicle speeds so that the cars got the same level of care once they left the facility’s doors. Extending Excellence Beyond the Plant The SafePace 100 compact speed display sign offered the leading car manufacturer a unique solution to their needs. By using the signs at their Canadian plants, the company is able to monitor vehicle speeds, confirm whether posted speed limits are being adhered to, access real time data on driving behaviors and patterns, and alert team members as soon as an issue is detected. The SafePace Cloud lets the company access the robust software interface from any device at any time to monitor, review, and report possible lapses in vehicle handling. Safer Vehicle Operation The full-featured SafePace 100 signs  offer the company just what it needs for safer vehicle operation at their manufacturing plants.  Some of the sign highlights include the light enhancing, anti glare LEDs that show team members their speeds in bright, highly visible digits; the ability to program the speeds at which the digits and/or built-in strobe flash to warn drivers; up to the minute statistics on driver behavior; stealth mode to collect driver data while it appears to be off; and the portable, lightweight design that allows the signs to be used at different locations throughout the plant. Immediate Intervention  The new program extends the high standards of the car manufacturing plant beyond the production process. The signs reinforced what the company already knew- that most employees were handling the brand new vehicles with the meticulous care they expected. However, in instances where drivers were exceeding threshold speeds as they transport the vehicles, the management can now conduct intervention immediately to curtail the behavior and compel improvement. The Traffic Logix speed display signs have been met with enthusiasm at the plant as they continue to build on the company’s protocol of excellence.

Go Ahead, Text And Drive

The business savvy know that no matter the catastrophe, there's always a way to make money. When a Toronto billboard for Wathan Funeral Home seemed to be encouraging people to text and drive to help drum up business for the funeral home, drivers were understandably enraged. 

Angry motorists who saw the billboard and googled the funeral home to protest the horrifying message found a company web page with this message:

If you're here, you've probably seen our "Text and Drive" billboard. And if you have, you probably came to this website to tell us what horrible people we are for running an ad like that. And you'd be right.

It is a horrible thing for a funeral home to do. But we're not a funeral home.

We're just trying to get Canadians to stop texting and driving, which is projected to kill more people in Ontario this year than drinking and driving. That's right. More. And while most people wouldn't even think about drinking and driving, over half of Ontario drivers admit to reading texts while behind the wheel. That's more than half of the drivers on the road today risking their lives, their passengers' lives and the lives of their fellow motorists and pedestrians.

Which should make you even madder than our billboard did.

The billboard was in fact a brilliant, albeit dark, marketing campaign to remind Toronto drivers what's at stake when they choose to text and drive.

Shock value marketing is nothing new but this campaign managed to do it without the blood and horror often used with a simple reverse psychology message.

What a powerful reminder to stay safe behind the wheel.

Community Associations (CAI) Tradeshow Next Week

Traffic Logix will be exhibiting next week at the 2016 CAI Annual Conference & Exposition. The premiere event for community associations, the CAI conference attracts community managers and association board members from around the world.

The Conference will take place in Orlando, FL from May 4-7. With great networking opportunities, creative learning sessions, and an array of products and solutions, it's the best event for small communities looking to thrive.

Traffic Logix will be exhibiting our safety solutions in booth 829 including the:

• SafePace 100 entry-level radar speed sign, our most popular solution on association roads
• SafePace 650 compact variable messaging sign that lets you display messages based on driver behavior
• Rubber speed cushions that slow cars down without affecting emergency vehicles

Want to learn more about the Traffic Logix line of traffic calming solutions?

Visit us at www.trafficlogix.com.

Traffic Logix to Exhibit at County Engineer Show in Washington State

Join county engineers from around the country next week at the NACE Conference & Expo in beautiful Tacoma, WA. The largest county infrastructure show in the country has everything you need to prepare for tomorrow’s engineering challenges. The conference program includes valuable learning sessions with industry experts and a trade show with the most innovative solutions in the engineering industry.

The tradeshow will take place in the Greater Tacoma Convention Center and Hotel Murano in Tacoma, WA from Sunday April 24-. We will be exhibiting our innovative traffic calming solutions including the:

• SafePace 800 unique rotating speed trailer for portable, versatile speed enforcement
• SafePace Cloud for remote sign management, traffic data capture, and valuable analysis
• Recycled rubber speed humps for permanent or temporary traffic calming

Questions about our solutions? 

Visit us online at www.trafficlogix.com or contact us.

Safer Roads and Aging Population

Safer Roads and Aging Population Aging Driving Population With growing life expectancy and more active older adults than ever, America’s driving population is aging. Driving patterns change for older drivers as retirement changes schedules and age related declines in vision, hearing and overall wellness can affect driving skills. While average drivers who are 65 or over are actually more likely to be safe drivers than younger counterparts, with a lifetime of driving experience behind them, some elderly drivers are at risk of increased injuries and fatalities to themselves and others when they are behind the wheel. How Safe are They? For the most recent year that data was available, NHTSA  reports that 17% of all traffic fatalities in the US involved people 65 and over. This age group accounts for 14% of the total US population. The number of licensed drivers in the US increased a whopping 27% in the past ten years. The NIH reports that elderly drivers are the least likely to be involved in crashes involving alcohol or speeding but are more likely to get into accidents at intersections and when merging, both situations in where other drivers may be going faster and have quicker reflexes.  Safer Road for All Many engineers, cyclists, pedestrians, and health professionals advocate for Complete Streets. When we think of streets that offer safe access to all users, we often think of motorists, cyclists, and pedestrians. However, the elderly population, who comprise 44.7 million people in the US, need to be considered as well. Whether that means incorporating more speed control devices such as speed humps so that younger drivers don’t speed in areas frequented by slower driving seniors, having longer crossing times for seniors who may be using canes or wheelchairs, or using speed indicator signs to remind elderly drivers of their speeds and ensure they are alert, safer streets for all need to take all ages into account. Resources for Improved Safety Hearing, vision, reaction time, and physical changes affect different people at different ages. Ultimately, as the NIH points out, it’s a person’s health, and not their age, that determines their ability to continue driving safely. An elderly person is more likely to suffer from conditions such as diabetes, arthritis, dementia, stroke, or Parkinson’s disease, all of which can affect one’s ability to drive safely. The NIH website features videos of what it’s like to drive with each of these conditions to offer insight to drivers and their family members. It’s important to remember that the most fundamental component of safer roads is safe drivers.

When Safe Roads Become Unsafe

On roads where there are generally not safety concerns, weather can present unique challenges. With increased friction in bad weather, vehicles are more likely to travel too fast and collisions become more frequent.

In the city of Lethbridge, ON, the municipality used the SafePace 550 variable speed limit sign to simply change the speed limit in bad weather. The SafePace 550 displays the speed limit and can be programmed to change based on weather reports or even in the moment when weather takes an unexpected turn for the worse.

The signs were installed on a roadways with average daily traffic of 50,000 vehicles and a long history of weather related collisions including multi car pileups.

The SafePace 550 was used in conjunction with the SafePace Cloud to program the sign remotely as well as to gather data and record traffic statistics. The sign proved a powerful tool in lowering vehicle speed limits, and remarkably, there were no collisions reported at all during weather events when the speed was reduced.

Read the full story here.

Traffic Logix will be exhibiting at the Texas Safety Conference & Expo

Traffic Logix will be exhibiting at the Texas Safety Conference & Expo next week in San Antonio. The annual event offers Texas safety professionals opportunities to network, learn, and keep abreast of trends and emerging solutions in the industry.

The Conference & Expo will take place from March 20-22 at the Henry B. Gonzalez Convention Center in San Antonio, TX.

You’ll find Traffic Logix in booth #729 where we’ll be exhibiting our innovative solution for safer roads including:

*  Recycled rubber speed cushions designed to slow cars while letting emergency vehicles pass

*  SafePace 450 lightweight your speed sign to alert drivers to their speeds

*  The new SafePace Cloud for remote sign management, traffic data capture, and valuable analysis

Questions about our products?

Visit us at www.trafficlogix.com or contact us at info@trafficlogix.com or 866-915-6449.