Monday, April 24, 2017

Was it Really an Accident?

Accident or Crash?

Cars collide every day. Vehicles are damaged, sometimes people are hurt, and tragically, lives are lost. But are they crashes or accidents? A growing movement seeks to reframe car accidents as crashes, and with good reason. According to the NHTSA, 94% of car crashes are caused by driver error. Those aren’t accidents. Calling them accidents takes the blame away from drivers, instead of encouraging them to take responsibility and change the way they drive.

It's the Law
Advocates around the world are seeking to change the mentality that crashes just happen. Drivers need to learn that they are at fault, that safe roads start with them. In some places, it’s becoming the law to call crashes what they are. In Nevada, the word accident was changed to crash in dozens of state laws, while NYC policies state that we must “no longer regard traffic crashes as mere accidents.” More than 28 state DOTs have followed suit.

Safer Roads

What about just creating safer roads? Install some speed humps, put speed display signs in, won’t that stop crashes from happening? The truth is that cities do have to do their part to create safer streets. Engineering roads that are safer for all users is an important aspect of keeping drivers, cyclists, and pedestrians safe. But ultimately, the key component of safer streets is the driver behind the wheel. Even a slight distraction away from the road puts everyone in danger.

With an endless array of apps, music streaming, and messages beckoning today’s drivers, it should be no surprise that fatality rates are on the rise. Every distraction, digital or otherwise, affects driver’s perception response time (PRT). Anytime a driver encounters something unexpected, she must detect the object, decide whether it’s a hazard, choose how to respond, and then act. Driving is a complex activity that requires complete attention. Almost all crashes can be avoided. But drivers need to try.

Friday, February 10, 2017

ATSSA Traffic Expo

Image result for atssaThe expo that traffic safety professionals from around the world await all year is finally here. This year’s annual ATSSA Traffic Expo is taking place from February 10-14 at the Phoenix Convention Center in sunny Phoenix, AZ.

With thousands of roadway safety professionals to network with, hundreds of companies exhibiting innovative solutions and services, and cutting edge education sessions, this is the premier event for traffic safety.

Traffic Logix will be exhibiting in booth 1142 and will be showcasing our innovative ITS solutions used around the world to improve safety and prevent accidents on neighborhood roads. 

Check out our complete line-up of radar speed signs, find out about the Logix Cloud that lets you program signs and download data wherever you are, and check out our recycled rubber speed humps and cushions.Whatever you need to create safer roads, we’re here to help you. 

Want to find out more about why thousands of cities choose Traffic Logix ITS solutions?

Find out more at

Thursday, January 19, 2017

Fresh Starts, Big Dreams, Safer Streets


Fresh Starts, Big Dreams, Safer Streets 

New Year’s Resolutions

It’s that time of year again. People make noble promises to improve their lives and the lives of those around them. Whether it’s to choose the bike over the car, to eat better, or to create safer streets as part of the lofty goal of saving lives, any resolution worth making is worth accomplishing. So why do 80% of New Year’s resolutions fail each year?

Eight Miles a Day

The most common mistake with resolutions is that resolve isn’t quite enough. No matter how strong your resolve to jog 8 miles a day despite your sedentary lifestyle, chances are it isn’t going to happen. And there’s a good reason for that. One of the most common reasons people fail at New Year’s resolutions is that they are overly ambitious when they feel inspired, and then overwhelmed when inspiration passes.

Dream Big, Start Small

The most effective way to create real, ongoing change is with small, incremental change. Small changes are less exciting, but they’re a lot more approachable. Resolve to make every street in your city safer or stop every driver from speeding and chances are slim that you’ll get anywhere. Add radar signs to alert speeding drivers on streets with the top 5 speeding concerns, and you’re already on the way to a safer 2017.

What's Small for You?

Every person and every city has a different starting point as the New Year begins. A city with no traffic calming program in place and one with a citywide infrastructure have different steps to take to work toward big change. Whatever your big dreams, you only know how effective they are once you take small steps to get there. Whether starting with a small education initiative or installing speed humps in front of every school in the city, you need to know what’s small for you to get somewhere big.